the journey.
after experiencing a (fortunately non-fatal) allergic reaction to university in 2017, I decided to rebel, explore my fashion style, and channel my creativity into my brand - built on subtle rebellion. Semple London became my playground, a space to explore what my newly invented motto “destroy fear & remain true (to self),” really meant.
During this time, freedom, self-expression, mindfulness, best-life-living and maintaining a creation-heavy ‘creation to consumption ratio’ were vital to me. Countless moments were spent in flow, indulging in what I loved most: diving fearlessly into new creative projects. I launched my brand in 2018 and was always fabric/thrift shopping & cutting up old clothes before turning them into neck-turning 1-of-1 masterpieces (if I do say so myself). I got my first studio in 2019 and if there were a few things about me at that time? I was there rain or shine; singing while making shit without a proper plan or a stitch of doubt in sight. I was very serious about my art & how I spent my 168hrs on earth each week. for me back then, it was 100% create or die.
my early music days
I started writing songs in 2020, but I wasn’t new to music. as a child I sang with the church choir, belted songs throughout every car journey and exercised my inner beyoncé in the shower on a daily. I loved alicia keys and fluently sang many of her songs, at home and memorably on my chair, at the concert of hers my dad took me too when I was 7 :) I played 5 instruments, got a lil grade two in clarinet and contemporary danced for a while. music has always been in my bones. it’s funny, because during my time as an apple store employee I had was able to downloaded logic pro for free. at the time i had no intention of using it but it later came in handy.
I dumped music and fashion for a while to focus on growing @riónceartsclub, but never stopped writing. we’re at a grand total of #158 songs right now as of sept 2025, some fab, some shit, some shitter; but what I am proud of, is my commitment to expressing/ documenting my life story & emotional journey up to present, through so many mediums, genres and ways. I was always too afraid to release my music. never really felt like my voice was valuable or that my words were lyrically good enough to share. was also shit scared of being seen, (which is a story for another day!) but i’m proud to say I’ve finally chipped a lot away of those fears!
what now?
well, a lot has changed since I first started writing music, my values, my personal style, my friendship circles. i’m a lil older and have accrued a fair bit of life experience (haha). my brand was originally once built on subtle rebellion but i’m done with that. no more subtlety, and tbh no more rebelling. I’m not really on that anymore. i’m moreso just about just being/ expressing myself so authentically and potently, that it inspires others to do so too. I no longer see authoritative figures as figures to fight (tbh I have removed myself from authority heavy environments) and have designed my life in a way I love, so no longer need to rebel.
i’m no longer hiding who I am, who I was or who is to come. I am accepting myself in my entirety more and more each day & exist now, to be the best version of me for me, those I love and those I happen to inspire.
what’s next?
rn, the plan is to release songs regularly, create banging visuals & eventually semple london branded merch/ 1-of-1 garments to match :) my journey feels like a full circle. I’m a conceptual babe, I see vivid visions of my unrealised creations and what my future looks like rather often. i wanna fuse all my passions and expertise into my art, I wanna work with people I highly align with/ like/ respect the work of and make magic together. I wanna continue reaching new heights of greatness & fulfilment. I wanna saturate our fractured world with more joy, happiness and healing through what I do. I want more of us to live in the present moment and experience richer lives. I wanna continue helping others to design and live out their best lives, just like I am.
but first, imma need you to stream the hell out of ‘cocoa’ my debut single!
destroy fear, remain true <3
with love, semple